The Marketing Power of Emotion

“The best marketers have always known instinctively that emotions–and not rational benefits–are what drives brand loyalty, longevity and profits. What”s wonderful about this book is that it takes us past common wisdom into territory where we examine emotion”s central role from all sides,
understand the influences and triggers, and come away with a more appreciative eye [...]

Spatial Database Transfer Standards 2: Characteristics for Assessing Standards and Full Descriptions of the National & International Standards in the World

Hardbound. This book represents five and a half years of work by the ICA Commission on Standards for the Transfer of Spatial Data during the 1991- 95 ICA cycle. The effort began with the Commission working to develop a set of scientific characteristics by which every kind of spatial data transfer standard could be understood [...]

Herbalogy of North America

For more than twenty years this pioneering work had served as a bible for herbalists throughout the world. It is an illustrated encyclopedic guide to more than two hundred medicinal plants found in North America, with descriptions of each plant’s appearance and uses, and directions for methods of use and dosage. Native American traditions are [...]

Doing Internet Research: Critical Issues and Methods for Examining the Net

Whether or not one believes the hyperbolic claims about the Internet being the biggest thing since the invention of the wheel, the Internet is a medium with great consequences for social and economic life. Doing Internet Research is written to help people discern in what ways it has commanded the public imagination, and the methodological [...]

Mobile Computing Handbook

The debut of small, inexpensive, yet powerful portable computers has coincided with the exponential growth of the Internet, making it possible to access computing resources and information at nearly any location at almost any time. This new trend, mobile computing, is poised to become the main technology driver for a decade to come. There are [...]

Mobile Robots: The Evolutionary Approach

Description: The design and control of autonomous intelligent mobile robotic systems operating in unstructured changing environments includes many objective difficulties. There are several studies about the ways in which, robots exhibiting some degree of autonomy, adapt themselves to fit in their environments. The application and use of bio-inspired and intelligent techniques such as reinforcement learning, [...]

Piano For Dummies

At first glance, a piano may seem like an intimidating instrument that would be very difficult to learn how to play, but despite what your seventh-grade piano teacher may say, playing piano isn’t brain surgery. It just takes time, practice, and patience. Piano For Dummies starts at the very beginning and walks you through everything [...]

The 4000 English Words Essential for an Educated Vocabulary

English offers perhaps the richest vocabulary of all languages, in part because its words are culled from so many languages. It is a shame that we do not tap this rich source more often in our daily conversation to express ourselves more clearly and precisely. There are of course thesauruses but they mainly list [...]

Math Word Problems For Dummies

Are you mystified by math word problems? This easy-to-understand guide shows you how to conquer these tricky questions with a step-by-step plan for finding the right solution each and every time, no matter the kind or level of problem. From learning math lingo and performing operations to calculating formulas and writing equations, you’ll get all [...]

Optical Switching Networks

Optical Switching Networks describes all the major switching paradigms developed for modern optical networks, discussing their operation, advantages, disadvantages and implementation. Following a review of the evolution of optical WDM networks, an overview of the future trends out. The latest developments in optical access, local, metropolitan, and wide area networks are covered, including detailed technical [...]