Blue Ocean Strategy: How to Create Uncontested Market Space & Make the Competition Irrelevant

INTERNATIONAL BESTSELLER ! ! !

Hardcover: 256 pages
Publisher: Harvard Business School Press; 1 edition (February 3, 2005)
Language: English
ISBN-10: 1591396190
ISBN-13: 978-1591396192
Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” [...]

Donald Trump – The Way To The Top: The Best Business Advice I Ever Received

—Donald Trump
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So I asked the brightest, most successful businessmen and women I know—and some I don’t [...]

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Investing Online for Dummies is an invaluable resource for those who want to take advantage of the timely nature of the Internet for online investing. Author Kathleen Sindell covers all the bases for the online investor including setting up stock screens, selecting mutual funds, fishing for IPOs, and online banking and trading. This book is [...]

Branding for Dummies

Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning [...]

The Securitization Markets Handbook

Securitization is a corporate funding technique that is widely adopted by financial and industrial companies throughout the world, used to finance both working capital and capital budgets. Importantly, it is also used as a risk management tool and a source of liquidity. Securitization has been adapted to fund corporate acquisitions, capitalize future streams of revenue, [...]

The Seven Keys to Managing Strategic Accounts

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Understanding Stocks

Everything a novice investor needs to know about getting started in stocks. While dozens of books purport to be for the beginning investor, most “beginner” books assume a level of knowledge that true novices just don”t have. Understanding Stocks is targeted to the beginning investor, providing a concise yet comprehensive overview of the stock market [...]